Reasons Why Your Business Need App Development

Today’s era mobile apps in combination with business, the question arises why you should consider building a mobile app for your own company.

So, if you believe that mobile apps are solely for big name brands then you are wrong. Well, more and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website. Therefore, if you want to hire Chicago Mobile app development services, then you should know why this is important for your business.

1. Be perceptible to Customers at All Times

A Study shows that the normal American spends more than two hours a day on their mobile device. Though almost certainly only a handful of applications make up the bulk of this total usage, and it doesn’t modify the fact that each user has to unlock, scroll, and examine their device for the apps they’re looking for. So, being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text and it comes across even if it happens unnoticed.

2. Make a Direct Marketing Channel

Well, Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. And, one of the prime advantages of having a mobile app is that all the information you’d like to offer to your customers including special sales and promotions is right at their fingertips. 

3. Offer Value to Your Customers

Next, talking about on-hand information, how about digitalizing that loyalty program you have in place? In its place of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. Then the result? More downloads and more return customers.

4. Make Brand and Recognition

Talking about Recognition is the more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. And, in promotion this is called the “successful frequency”: as a rule of thumb, plus, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

5. Get better Customer Engagement

Moreover, no matter whether you are selling flowers or spa services, your customers need a way to reach you. And, having a messaging feature within your app can really make a difference in the way you communicate with your customers. For instance, Open Table built its entire business model around this principle. So, instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. 

6. Stand Out From the Competition

Further, these days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. So, you have to be the first in your neighborhood to offer a mobile app to your customers. Also, they’ll be astonished by your forward-thinking approach!