Friday 17 January 2020

Important Things to Consider for Mobile App in 2020.

In the modern world, it is constantly evolving; people are spending more time on their smartphones or mobile devices. Well, where your customers are can give you an immense edge over the competition. So, whether you are a start-up or an established business, then having a mobile app can no doubt increase your visibility & put you in front of the competition.

Thus, if you're looking at building an app for your business in Chicago, you can hire mobile app developer Chicago.



Thus, whatever you choose, you need to be sure of what you intend to accomplish with the app and how it will drive your business for then, these objectives have to be clear to your app developer. Following are some things to have in mind when developing a mobile app for your business:

1. Market Research


Firstly, conducting proper market research is a must. And, it helps you to understand the competition, user likes and dislikes, also define your target audience. Also, this gives you more insights on what you need to include making your app a success.

2. Budget


Secondly, your budget ultimately determines how your app will look in terms of features, details, user interface, & experience. Well, Prices differ according to your needs and the app development company that is handling your project. So, top app development companies would no doubt be a little more expensive, but you get good value for your money in exchange.

3. Target Audience


Next, a mobile application is usually more successful if it has a target audience. And, your app should be built to fit the particular demographic of the population that your business caters to.

Especially, the locality where your app will be released is also important. So, if your app is going to be launched in Chicago for instance, it would have to be available on both Android and iOS for you to reach a wider user base. Similarly, if you are developing an app for kids, it would have to come with more pictures as well as illustrations than words.

4. Native VS Hybrid Apps


Moreover, Native applications are smartphone applications built specifically for an operating system using a programming language (Java for Android and Objective C for iOS).

However, hybrid apps, on the contrary, are web-based apps (developed using Javascript, HTML & CSS) that are subsequently configured to work on mobile phone platforms. Also, hybrid apps are less expensive but require modifications as well as testing to run bug-free.

Whereas, Native apps have the advantage of running smoothly once they are built, but are relatively expensive. So, before choosing either, you should consult with your app developer while factoring in your budget & preferences.

5. Return On Investment


Also, depending on what an app is to be used for, if the cost of creating it can be recovered in a year then it is a good investment. Generally, the app must be able to solve a problem or reduce business expenses. Thus, such as reducing the time required to perform an operation.

6. App Promotion


Further, the most common way to promote your app is to put it up for download on your website. So, if it's a native app, you can place it in the app store of its platform. And, endeavor to research on important keywords & tags to make sure that your app maintains visibility.

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